GetResponse Review: Email Marketing & Automation
A closer look at what GetResponse actually does, what it costs, and who should (and shouldn't) use it.
From $19/mo (no free plan)
Email marketing, automation & lead generation
No — but a 14-day free trial, no card required
What is GetResponse?
A quick overview before the details.
GetResponse is an email marketing and marketing automation platform built to help businesses grow an audience and turn visitors into leads and customers. At its core it's an email tool: newsletters, forms, landing pages and automated sequences that respond to what a subscriber does, not just when they signed up.
On top of email, the higher plans add a website builder, webinars and course hosting, but email and automation remain the reason most people choose GetResponse — it's one of the more established, mature platforms in that specific category, with automation depth that simpler all-in-one tools typically don't match.
Key features
What you actually get across the platform.
- Email newsletters & broadcasts — unlimited sends on every paid plan.
- Marketing automation workflows — trigger emails based on subscriber behavior, tags and actions (unlimited workflows from the Marketer plan up).
- Landing pages & signup forms — build pages to capture leads without a developer.
- Advanced audience segmentation — target campaigns based on subscriber activity and data.
- Ecommerce tools — abandoned cart recovery, promo codes and revenue reporting (Marketer plan and up).
- AI content & website generation — built-in AI assistance for writing emails and building a site.
- Webinars & course creation — host webinars and courses with up to 500 students (Creator plan).
Pricing
Four tiers, from a solo starter plan to enterprise.
| Plan | Price | Highlights |
|---|---|---|
| Starter | $19/mo ($15.58/mo annually) | Unlimited sends, 1 automation workflow, up to 3 users |
| Marketer | $59/mo ($48.38/mo annually) | Unlimited automations, ecommerce tools, up to 5 users |
| Creator | $69/mo ($56.58/mo annually) | Website builder, courses, webinars, up to 5 users |
| Enterprise | Custom pricing | Dedicated IP, SMS, unlimited team members, SSO |
Prices shown are per month; annual billing lowers the effective monthly price. Contact list size affects the final price on every plan.
Pros
- Unlimited email sends on every paid plan, no per-send fees
- Genuinely advanced marketing automation, not just basic autoresponders
- AI tools included for writing and building, not a separate add-on
- Course and webinar features available without switching platforms (Creator plan)
- Established platform with a long track record and strong deliverability reputation
Cons
- No permanent free plan — only a 14-day trial
- More expensive than all-in-one budget tools like Systeme.io for similar list sizes
- Funnel and course features are secondary, not as central as in Systeme.io or Thinkific
- Can feel like more tool than necessary if you only need a simple newsletter
Who is GetResponse really for?
GetResponse fits best once building and nurturing an email list is a central part of your strategy — not just a newsletter you send occasionally, but automated sequences that respond to what people actually do. It's a strong fit for creators, coaches and ecommerce businesses that already have traffic and want to convert more of it by email. If you haven't started building an audience yet and want funnels, a website and email in one cheap tool, Systeme.io is usually the better starting point.
Frequently asked questions
Does GetResponse have a free plan?
No, not a permanent one. GetResponse offers a 14-day free trial with no credit card required, after which you need a paid plan starting at $19/month.
What's the best GetResponse plan for beginners?
The Starter plan covers unlimited email sends, landing pages and one automation workflow, which is enough to get a first list and welcome sequence running. Most people upgrade to Marketer once they need more than one automated workflow.
Can I build landing pages with GetResponse?
Yes, a landing page and signup form builder is included from the Starter plan onward, so you can capture leads without a separate page-building tool.
Does GetResponse work for ecommerce?
Yes, from the Marketer plan up, it includes abandoned cart recovery, promo codes and revenue reporting, which cover the core email-marketing needs of an online store.
Ready to try GetResponse?
Start with the 14-day free trial — no credit card required — and see how automation compares to just sending occasional newsletters.
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